You can now decide how much more footfall you want. If footfall is appearing to be less during a period, all you have to do is float an attractive offer simply using your smart phone. This immediately attracts consumers within a 500 meter radius of your shop / establishment. The more attractive the offer the more number of conversions will take place. The app keeps track of the coupons and hence helps you create and leverage the database to run loyalty programs. Perishable inventory or dated stock can be quickly liquidated by putting smart offers.